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Blog
3 min read
20 January 2025
The New Instagram Layout Update: How to Optimise Your Feed for Non-Square Posts
Recently, Instagram has rolled out yet another update. What makes this one different? For casual users, a layout change of your feed may be just another visual element of the app to get used to. For marketers, it affects just about every aspect of your content strategy.
Blog
3 min read
02 January 2025
Optimising Your Content Strategy With Trial Reels
With shorter attention spans and a constant flow of information, creating engaging content is one of the key challenges for brands to get noticed by greater audiences and even their own followers. This is why optimising content strategy is extremely important, and focusing on trying to enhance your content can significantly improve viewership. One of the latest tools to help with this is Trial Reels on Instagram.
Blog
3 min read
20 November 2024
Navigating the Challenges of Retail Media
More and more major retailers are launching and managing their own advertising platforms, a trend known as retail media. In 2023, Amazon led the way, earning $46.9 billion from ads, mostly from sponsored ads on its site. While retail media offers big growth opportunities, it also comes with challenges. Let’s take a closer look at some of the key challenges and how to overcome them.
